Vocal has several projects on-going for various teams within the Starbucks corp, and some of that work is shown here. But the bulk of this work was done as a Starbucks employee.
Prior to starting Vocal, Kelsey spent 6 years in-house working for Starbucks. During her time there, she designed a variety of pieces, with a focus on packaging and applied illustration, but also working on some national product launches and campaigns, branding some sub-brands, creating in-store promotions and also some exhibit/experiential design.
This work was all produced.